JACK SPADE

J.S. NY was a concept system for Jack Spade built around seasonality, curation, color, and the tension between modern design and everyday utility. The project started with the bag itself: a dipped-bottom construction that served both form and function, protecting the base, keeping it dry, and making it easier to clean.

That product idea set the tone for the broader visual system. Color blocking, city references, logo studies, material cues, and graphic applications were explored as one connected language. The concept work became as important as the final product, showing how a single functional detail could shape the identity, assortment, and seasonal storytelling around the brand.