TIMBERLAND X AE 24/7

a rugged outdoor collection blending AE’s casual, LIVED IN style with Timberland’s heritage craftsmanship and ’90s-inspired utility. The collaboration connected both brands through graphic direction, fit, fabric, COLOR, product language, and a shared sense of outdoor heritage.

The graphic system pulled from both sides of the story: boot stamps, print & EMBROIDERY techniques, indigo-inspired tread marks, OUTDOOR imagery, co-branded lockups, labels, campaign layouts, and a combined tagline built from both brand voices. Those elements carried through product, packaging, store signage, social, and marketing, connecting the collection from garment details to the full brand world.