LULULEMON LAB

Based out of the SOHO NYC lululemon lab, I oversaw the graphics department across product, partnerships, events, and local brand moments. The work included inline graphics, collaborations, seasonal collections, loyalty programs, localized store initiatives, marathon projects, and special event storytelling.

The role required a flexible graphic point of view: building systems that could live on product, show up in the community, and still feel connected to lululemon’s broader design language. Each project was approached through the lens of performance, place, and purpose, with graphics helping connect the product to the experience around it.