SPOTIFY X TAILGATE CLOTHING CO.

Tailgate x Spotify was built around giving more meaning to the band tee. The concept connected product back to the music through scannable Spotify codes and curated playlists tied to the artists featured in the collection.

We designed selected graphic pieces and paired them with Spotify playlists that felt congruent with the artists, genres, and cultural references behind the collection. The system lived across the website, back-neck label stamps, hangtags, in-store signage, and product storytelling, giving customers a way to move from the tee to the sound.