SURFRIDER FOUNDATION X AE

Developed through AEO Better World Day, this project connected product design, brand purpose, and community action through a partnership with Surfrider Foundation. The goal was to create a collection that felt meaningful beyond the graphic itself, using the product as a way to support ocean preservation, raise awareness, and give customers a direct path to participate.

The creative direction balanced soft coastal visuals with more responsible production choices, including natural dye processes and lower-impact ink applications. Graphic tees, back-neck QR labels, donation touchpoints, checkout messaging, company giving, and team-led beach cleanups all worked together as one system, turning the collection into a full brand moment rooted in product, purpose, and action.