EASTSIDE GOLF SU26

The goal of the Eastside Golf collection was to build a graphic story that paid homage to the brand’s roots and cultural point of view. Working with the team, we focused on Lo-Life culture and ’90s sport references as a way to connect golf with a more personal, style-driven language.

The collection pulled from mixed patterns, camo, blackletter type, crest graphics, jock tags, mesh jerseys, pinstripes, cross-flag references, and bold color combinations. Those details helped create a graphic system that felt rooted in golf, but carried the energy, confidence, and attitude of the culture surrounding Eastside Golf.